As I was going through my morning routine I realized that there was one more mistake I’d forgotten to include in my “Five Ways to Screw Up Your WordPress SEO” post. So, here is #6 of the five ways:
SEO, as in life, is a journey and not a destination. You need to be able to track your progress to see what works for you and what doesn’t. Makes sense, right? Well, you can’t do that without having some sort of analytics running. That’s why I say Google Analytics is the must-have SEO tool for your WordPress website.
Now, some folks love the Google Analytics plugin. I don’t, because too many plugins make WordPress run more slowly so I try not to uses plugins unnecessarily. I think your best option is to just run Analytics directly.
So how do you do that?
- Log into your Analytics account.
- Click the Admin button on the top right of the screen.
- Click Tracking Info on the menu bar.
- Scroll down the page to find the code you’ll need to put on your website.
- Copy the code.
- Head over to your WordPress admin panel.
- Select Appearance and Editor.
- On the right column select Footer – this is where we’ll place the code.
- Very important, for those who aren’t versed in PHP… Don’t Panic!
- At the bottom of the code where you see </body> and </html> paste the code before the </body> tag.
- Click the Update File button and you’re done!
If you go back and check your Analytics, it will take an hour or so before it starts showing data. Once it does, you’ll be able to see a whole bunch of stuff including which pages people are visiting, what search terms they use to find you, and how many visitors to your site you get each day. This data is gold, and gold is what you need to maximize the effectiveness of your SEO efforts.