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Marketing

Just building your product or service isn’t enough. For your business, the right marketing strategy is often the difference between success and failure.

More Social Media Marketing Lessons from Comedians

I just read a great post on lessons for social media marketers can learn from comedians. In short, Patrick Shea suggested you engage with your audience, diversify beyond just text interactions, and keep a finger on your audience’s pulse. It got me wondering about all the comedians I’ve seen over the years, which brought to mind other lessons we can learn from comedians.

Pricing for Entrepreneurs

Sitting in Starbucks this morning contemplating how businesses price their services. This is always a tough one to nail down, since you’re …