Rudy Lopes (SEO Specialist)

CAREER PROFILE:

Self-taught SEO marketer with broad business acumen and a quick study on new technologies. Solid team player equally effective leading or doing. Skilled at using experimentation and mining Analytics data to identify strategies and tactics for improved search performance. I get the job done.

SEO SPECIALIST SKILLS:

HTML Search Engine Optimization Superior Writing Skills
CSS A/B Testing Problem Solving
PHP Keyword Research Leadership
SQL PPC Management Flexible and Adaptable

ACCOMPLISHMENTS:

  • Executed a social media marketing campaign to highlight the release of a mobile app for an online travel corporation.
  • Conducted an in-depth SEO analysis and made recommendations for improvement for an re-insurance corporation.
  • Increased quarterly organic traffic to client sites by 68% and company sites by 44%, using SEO strategies including link building and on-page optimization.
  • Designed A/B tests on landing pages/advertisements to improve conversion rates up to 40%.
  • Adjusted page content and coding to improve search ranking for existing websites.
  • Conducted primary and secondary keyword research for client and company websites.
  • Devised social media marketing plans for selected client and company sites, resulting in increased traffic and improved search ranking.
  • Executed search engine marketing campaigns using a combination of Google AdWords, Yahoo Search Marketing, Microsoft adCenter, and other pay-per-click brokers which increased overall revenues while reducing cost per lead by up to 60%.

WORK EXPERIENCE:

  • Yankeerudy.com, Fort Worth TX
    Web/SEO Consultant
    5/09 – Present
  • Leadrival, Hurst TX
    SEO Specialist
    5/08 – 5/09
  • Smartacus Corporation, Fort Worth TX
    Web Developer/Founder
    9/02 – 5/08

EDUCATION:

Saint Peter’s College
BS Marketing
Jersey City, NJ

Marketing Profs University
Search Marketing Program
MarketingProfsU.com